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Salesforce EEB-101 Actual Tests : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

SectionObjectives
Subscriber Engagement and Segmentation- Preference management and unsubscribes
- Segmentation techniques
Email Marketing Fundamentals- Subscriber and list management
- Email content creation with Content Builder
- Email send types and delivery basics
Tracking and Reporting- Campaign reporting and insights
- Email tracking and performance metrics
Automation and Journeys- Automation Studio workflows
- Journey Builder fundamentals
Data Management- Data Extensions and data modeling concepts
- Import methods and data hygiene

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

  • A. In Send Management, add the word TACO to the Auto-Suppression Rules.
  • B. In Send Classifications, delete TACO from the available classification options.
  • C. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

Question #2

Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

  • A. Einstein Engagement Frequency
  • B. Einstein Engagement Scoring
  • C. Einstein Messaging Insight
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

Question #3

Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

  • A. Einstein Engagement Frequency
  • B. Einstein Engagement Scoring
  • C. Einstein Messaging Insights
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

Question #4

A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

  • A. From Address Management
  • B. Send Classifications
  • C. Domain SSL Certificates
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

Question #5

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

  • A. Tracking tab in Journey Bulkier
  • B. Overview tab in email Studio
  • C. Pending tab in Content Builder
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

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