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Exam AD0-E556 Topic 2 Question 17 Discussion
Actual exam question for Adobe's AD0-E556 exam
Question #: 17
Topic #: 2
Question #: 17
Topic #: 2
A company wants to generate new leads through content syndication. The goal is not to pay for existing leads.
A third-party company will send leads through an API directly to the Adobe Marketo Engage instance.
The third-party company passes the following information through the API:
* First
* Last
* Email
* Person Source
* Company
* Asset Name
An Architect needs to create a program that captures leads and evaluates if the leads are new or existing.
Engagement will also be captured on all leads. Only new leads must be scored and sent a welcome email.
Existing leads will then be excluded from the program and sent back through the API to the third-party company.
Which order of steps is required to build this program?
A third-party company will send leads through an API directly to the Adobe Marketo Engage instance.
The third-party company passes the following information through the API:
* First
* Last
* Person Source
* Company
* Asset Name
An Architect needs to create a program that captures leads and evaluates if the leads are new or existing.
Engagement will also be captured on all leads. Only new leads must be scored and sent a welcome email.
Existing leads will then be excluded from the program and sent back through the API to the third-party company.
Which order of steps is required to build this program?
Suggested Answer: B Vote an answer
Explanation
The order of steps required to build this program is to change data value, change program status, call webhook, remove from flow, and send email. This is because these steps will allow the program to capture leads and evaluate if they are new or existing, aswell as capture engagement and perform the desired actions. The change data value step will update the person source and asset name fields based on the API information. The change program status step will update the program status based on whether the lead is new or existing. The call webhook step will send existing leads back to the third-party company through the API. The remove from flow step will exclude existing leads from the program. The send email step will send a welcome email to new leads only. The other options are not as correct as this one, because they either miss some of the required steps or include some of the unnecessary steps.
References: https://docs.marketo.com/display/public/DOCS/Programs+Overview
https://docs.marketo.com/display/public/DOCS/Smart+Campaigns+Overview
https://docs.marketo.com/display/public/DOCS/Webhooks
The order of steps required to build this program is to change data value, change program status, call webhook, remove from flow, and send email. This is because these steps will allow the program to capture leads and evaluate if they are new or existing, aswell as capture engagement and perform the desired actions. The change data value step will update the person source and asset name fields based on the API information. The change program status step will update the program status based on whether the lead is new or existing. The call webhook step will send existing leads back to the third-party company through the API. The remove from flow step will exclude existing leads from the program. The send email step will send a welcome email to new leads only. The other options are not as correct as this one, because they either miss some of the required steps or include some of the unnecessary steps.
References: https://docs.marketo.com/display/public/DOCS/Programs+Overview
https://docs.marketo.com/display/public/DOCS/Smart+Campaigns+Overview
https://docs.marketo.com/display/public/DOCS/Webhooks
by Julian at Mar 12, 2026, 08:13 AM
Here are all the actual test exam dumps for IT exams. Most people prepare for the actual exams with our test dumps to pass their exams. So it's critical to choose and actual test pdf to succeed.
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