Exam AD0-E556 Topic 2 Question 41 Discussion

Actual exam question for Adobe's AD0-E556 exam
Question #: 41
Topic #: 2

An Adobe Marketo Engage Architect has just hired a new person to join their team. They have been tasked with building a new lifecycle model and you work together to develop a solution. The top half of the funnel stages (Known, Engaged, MQL) will be driven by Marketo Engage where as the bottom half of the funnel will be driven by specific data value changes in salesforce. Due to this quarter's budget reasons, there were not enough funds to subscribe to Revenue Explorer or Bizible but it will be prioritized for the next fiscal year.
Which scalable approach should the Architect choose to ensure that the lifecycle model is tracking lead stage changes accurately?

A. Build trigger logic in a program.Create a field for revenue stage and a date field for each stage to track date of entry into that field. B. Build trigger logic in a program. Build the triggers in the Revenue Cycle Model to listen for stage changes driven by the program. C. Build trigger logic within the Revenue Cycle Model. D. Build a program to listen to the movement driven by the Revenue Cycle Model.

Suggested Answer: C Vote an answer

Explanation
The scalable approach that the Architect should choose to ensure that the lifecycle model is tracking lead stage changes accurately is to build trigger logic within the Revenue Cycle Model. This approach will allow the Architect to create a lifecycle model that is driven by Marketo Engage for the top half of the funnel stages and by specific data value changes in Salesforce for the bottom half of the funnel stages, without requiring an active revenue cycle model. Building trigger logic within the Revenue Cycle Model will enable the Architect to define the criteria and conditions for each stage transition, as well as to track and measure the lead movement across the funnel stages.
References: https://docs.marketo.com/display/public/DOCS/Revenue+Cycle+Modeler
https://docs.marketo.com/display/public/DOCS/Revenue+Cycle+Modeler+Best+Practices

by Harlan at Mar 05, 2026, 09:19 AM

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