Exam AD0-E607 Topic 1 Question 39 Discussion

Actual exam question for Adobe's AD0-E607 exam
Question #: 39
Topic #: 1

A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A. Three treatments (A, B, C) and a hold-out group, with the audience split between all four. B. Two treatments (A, B) and a control group, which will automatically receive a third version. C. One experiment for A vs. the original, and a second experiment for B vs. C. D. Three treatments (A, B, C) with the audience split evenly between them.

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