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Exam AIP-210 Topic 2 Question 84 Discussion

Actual exam question for CertNexus's AIP-210 exam
Question #: 84
Topic #: 2
A market research team has ratings from patients who have a chronic disease, on several functional, physical, emotional, and professional needs that stay unmet with the current therapy. The dataset also captures ratings on how the disease affects their day-to-day activities.
A pharmaceutical company is introducing a new therapy to cure the disease and would like to design their marketing campaign such that different groups of patients are targeted with different ads. These groups should ideally consist of patients with similar unmet needs.
Which of the following algorithms should the market research team use to obtain these groups of patients?

Suggested Answer: A Vote an answer

Explanation
k-means clustering is an algorithm that should be used by the market research team to obtain groups of patients with similar unmet needs. k-means clustering is an unsupervised learning technique that partitions the data into k clusters based on the similarity of the features. The algorithm iteratively assigns each data point to the cluster with the nearest centroid and updates the centroid until convergence. k-means clustering can help identify patterns and segments in the data that may not be obvious or intuitive. References: [K-means clustering - Wikipedia], [How to Run K-Means Clustering in Python]

by Perry at Jan 19, 2025, 09:50 AM

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