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Exam AI-102 Topic 1 Question 6 Discussion

Actual exam question for Microsoft's AI-102 exam
Question #: 6
Topic #: 1
You need to measure the public perception of your brand on social media messages. Which Azure Cognitive Services service should you use?

Suggested Answer: A Vote an answer

Explanation
Text Analytics Cognitive Service could be used to quickly determine the public perception for a specific topic, event or brand.
Example: A NodeJS app which pulls Tweets from Twitter using the Twitter API based on a specified search term. Then pass these onto Text Analytics for sentiment scoring before storing the data and building a visualisation in PowerBI. The Architecture looked something like this:

Reference:
https://www.linkedin.com/pulse/measuring-public-perception-azure-cognitive-services-steve-dalai

by Kent at May 17, 2026, 05:22 AM

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