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Exam Certified-Business-Analyst Topic 1 Question 182 Discussion

Actual exam question for Salesforce's Certified-Business-Analyst exam
Question #: 182
Topic #: 1
The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definitions of a qualified lead.
What should the BA focus on?

Suggested Answer:

Mapping historical lead data from each team and building carts to highlight similarities Evaluating the team's skills and experiences to determine how the can better align.
Scheduling an all-day collaboration workshop with both team to resolve their differences.

by Carol at Oct 13, 2026, 11:14 AM

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