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Buy a Feature is a research game that involves presenting customers with a list of possible features for a product or service, and giving them a limited budget to spend on their preferred ones. This game helps to understand customer needs, priorities, trade-offs, and willingness to pay. It also encourages collaboration and discussion among customers, and generates feedback and insights for the product team. References: * Buy a Feature: This article from the Scaled Agile Framework explains the purpose, process, and benefits of the Buy a Feature game, and provides an example of how it can be used in a SAFe context. * Buy a Feature: The Game that Teaches Prioritization: This article from Innovation Games describes the rules, variations, and outcomes of the Buy a Feature game, and provides tips and resources for facilitating it. * Customer Needs Analysis: Definition & Research Methods: This article from Qualtrics XM provides an overview of customer needs analysis, and discusses various research methods, including Buy a Feature, to identify and understand customer needs.
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