Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials - 1Z1-1031 Free Exam Questions

A. Clients can purchase data on impressions set in the central rate card.

B. Clients can purchase data on a percentage of spend.

C. Clients can purchase data on a cost per 1,000 impression basis.

D. Clients can purchase data according to the specific terms in their contract.

E. Clients can purchase data on a cost per stamp basis.

A. If you have limited data storage capacity or if you do not have the resources to implement SDT on a server

B. If you want to receive user data as it is collected on users via HTTP POST or GET requests

C. If you want user data sent without authentication

D. If you want user data transferred directly to your server

A. The client cannot store the ID mapping table in their system.

B. Only the client is allowed to store the ID mapping table.

C. The client can store the ID mapping table in their system.

D. Both BlueKai and the client can store the ID mapping tables in their systems.

E. Only BlueKai can store the ID mapping table.

F. BlueKai DMP can store the ID map table.

A. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.

B. The DoubleClick Campaign Manager macros are different for every creative.

C. The BlueKai Site ID is different for every Media Click tag.

D. The click-through URL must be added to the Media Click tag.

A. Recommend leveraging Broad match where possible.

B. Set up logic if user qualifies for multiple audience segments.

C. Ensure client is enabled on Match Multiplier.

D. Place BlueKai JSON tag in header of page before page content loads.

E. Suppress 1st party converters to ensure that you are only reaching prospects.

A. The old rules must be purged prior to running the newly created rule.

B. You must wait at least thirty minutes after creating a classification rule to start using it.

C. It takes one week after rule creation for data to be mapped to prescribed categories.

D. In addition to the classification rule, you also need to configure a chint rule.

A. Leverage the device-bridging technology to find users across their devices.

B. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

C. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

D. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

E. Ensure customers receive relevant offerings when landing on the site page.

A. Phint | URL

B. Path | Page

C. Sub-Domain | Complete

D. Exact | Referrer

E. Encoded | Direct