Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials - 1z1-477 Free Exam Questions

QUESTION NO: 1
Identify three valid data type definitions for defining fields in a Responsys data source.
(Choose three.)

Correct Answer: A,D,E Vote an answer
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QUESTION NO: 2
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

Correct Answer: C Vote an answer
QUESTION NO: 3
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

Correct Answer: C Vote an answer
QUESTION NO: 4
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

Correct Answer: B Vote an answer
QUESTION NO: 5
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

Correct Answer: B Vote an answer
QUESTION NO: 6
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

Correct Answer: A,B,C Vote an answer
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QUESTION NO: 7
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

Correct Answer: A Vote an answer
QUESTION NO: 8
In RPL, how do you reference a value in a data source?

Correct Answer: A Vote an answer

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