QUESTION NO: 1
Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
Correct Answer: C
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QUESTION NO: 2
A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?
A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?
Correct Answer: C
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QUESTION NO: 3
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?
Correct Answer: A
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QUESTION NO: 4
Which statement about query federation in Data 360 is true?
Which statement about query federation in Data 360 is true?
Correct Answer: A
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QUESTION NO: 5
A Data 360 Consultant is preparing to implement Data 360. Which ethic should the consultant adhere to regarding customer data?
A Data 360 Consultant is preparing to implement Data 360. Which ethic should the consultant adhere to regarding customer data?
Correct Answer: A
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QUESTION NO: 6
Northern Trail Outfitters has customer data in three separate systems. Each system uses a different unique internal identifier for the same individual. However, all three systems consistently capture a common Loyalty Program ID for every customer. Which feature should a Data 360 Consultant use to link these records into a single Unified Profile based on this shared external ID?
Northern Trail Outfitters has customer data in three separate systems. Each system uses a different unique internal identifier for the same individual. However, all three systems consistently capture a common Loyalty Program ID for every customer. Which feature should a Data 360 Consultant use to link these records into a single Unified Profile based on this shared external ID?
Correct Answer: B
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QUESTION NO: 7
An architect is managing a Full Sandbox that is used for performance testing of Data 360 segments. The team decides to perform a sandbox refresh to bring over the latest Schema changes and record updates from the production environment. What is the impact of this refresh on the existing Data 360 configuration within that sandbox?
An architect is managing a Full Sandbox that is used for performance testing of Data 360 segments. The team decides to perform a sandbox refresh to bring over the latest Schema changes and record updates from the production environment. What is the impact of this refresh on the existing Data 360 configuration within that sandbox?
Correct Answer: D
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QUESTION NO: 8
Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?
Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?
Correct Answer: B
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QUESTION NO: 9
A Data 360 Consultant at a global travel company has completed the mapping of several data lake objects (DLOs) to the data model objects (DMOs) for a new loyalty program. Before building segments, the consultant needs to verify that the join keys between the Unified Individual and the custom Loyalty Ledger DMO are returning the expected results. Which tool should the consultant use to execute a manual SQL query to preview these results?
A Data 360 Consultant at a global travel company has completed the mapping of several data lake objects (DLOs) to the data model objects (DMOs) for a new loyalty program. Before building segments, the consultant needs to verify that the join keys between the Unified Individual and the custom Loyalty Ledger DMO are returning the expected results. Which tool should the consultant use to execute a manual SQL query to preview these results?
Correct Answer: C
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QUESTION NO: 10
In Data 360, which mechanism ensures different business units can use the same Data 360 home org while keeping their data and metadata logically separated, to meet governance or compliance requirements?
In Data 360, which mechanism ensures different business units can use the same Data 360 home org while keeping their data and metadata logically separated, to meet governance or compliance requirements?
Correct Answer: B
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