QUESTION NO: 1
The Financial Director (FD) of your company has heard it said that 80% of profits come from 20% of customers. The FD has accused the sales team of wasting time on serving customers who are not valuable to the business.
The FD has instructed you to take a random sample of 100 customers and to calculate the total contribution the company earned from each customer in the past year. The FD intends to instruct the sales team to stop selling to the bottom 25% of these customers in order to improve profitability.
Which THREE of the following factors should the FD consider when he interprets your results?
The Financial Director (FD) of your company has heard it said that 80% of profits come from 20% of customers. The FD has accused the sales team of wasting time on serving customers who are not valuable to the business.
The FD has instructed you to take a random sample of 100 customers and to calculate the total contribution the company earned from each customer in the past year. The FD intends to instruct the sales team to stop selling to the bottom 25% of these customers in order to improve profitability.
Which THREE of the following factors should the FD consider when he interprets your results?
Correct Answer: B,D,E
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QUESTION NO: 2
FFF is considering developing a new website that will allow it to advertise and sell its high quality jewellery products online. The Board of FFF has identified that the cost of developing and managing a website would be relatively low. It is predicted that FFF will sell only a small percentage of its products through the website, as most customers like the personal experience of shopping in store.
However, research undertaken by the Marketing Director indicates that the website could be used very successfully by FFF for online marketing and customer communication. Therefore, the Marketing Director has suggested that FFF should develop an IT/ IS strategy to ensure a strategic focus for its website development. However, most of FFF's Board members, who are the main shareholders of the business, believe that developing an IT/IS strategy is unnecessary in order to develop and manage its website.
Which of the following arguments could be made by the Marketing Director to the Board of FFF to persuade it that an IT/ IS strategy would be appropriate in relation to the current website development?
FFF is considering developing a new website that will allow it to advertise and sell its high quality jewellery products online. The Board of FFF has identified that the cost of developing and managing a website would be relatively low. It is predicted that FFF will sell only a small percentage of its products through the website, as most customers like the personal experience of shopping in store.
However, research undertaken by the Marketing Director indicates that the website could be used very successfully by FFF for online marketing and customer communication. Therefore, the Marketing Director has suggested that FFF should develop an IT/ IS strategy to ensure a strategic focus for its website development. However, most of FFF's Board members, who are the main shareholders of the business, believe that developing an IT/IS strategy is unnecessary in order to develop and manage its website.
Which of the following arguments could be made by the Marketing Director to the Board of FFF to persuade it that an IT/ IS strategy would be appropriate in relation to the current website development?
Correct Answer: B
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QUESTION NO: 3
QQQ is Country M's largest supermarket with 40% of the market share. In addition it has opened several stores around the world in the last 10 years. One of the reasons for QQQ's success is its loyalty card. The loyalty card is used to gather information about the spending patterns of its customers. Around two billion pieces of information each week are captured and stored in an enormous data warehouse that can be accessed by QQQ and other selected large retail partners.
The information can be used to assess the success of new product launches as well as which demographics of customer are making the purchases. The system also allows QQQ to tailor its special offers to particular segments of the market and to predict the buying behaviour of its customers, which assists QQQ in procurement planning.
Which of the following best describes the activities outlined above for QQQ?
QQQ is Country M's largest supermarket with 40% of the market share. In addition it has opened several stores around the world in the last 10 years. One of the reasons for QQQ's success is its loyalty card. The loyalty card is used to gather information about the spending patterns of its customers. Around two billion pieces of information each week are captured and stored in an enormous data warehouse that can be accessed by QQQ and other selected large retail partners.
The information can be used to assess the success of new product launches as well as which demographics of customer are making the purchases. The system also allows QQQ to tailor its special offers to particular segments of the market and to predict the buying behaviour of its customers, which assists QQQ in procurement planning.
Which of the following best describes the activities outlined above for QQQ?
Correct Answer: A
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QUESTION NO: 4
You have been asked to advise a junior member of your team what qualities they should look for when identifying a coach or mentor to work with.
Place the qualities associated with effective coaching and mentoring next to the relevant statements below.
You have been asked to advise a junior member of your team what qualities they should look for when identifying a coach or mentor to work with.
Place the qualities associated with effective coaching and mentoring next to the relevant statements below.
Correct Answer:
QUESTION NO: 5
Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)
Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)
Correct Answer: A,C,D
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QUESTION NO: 6
Which of the following is NOT a common barrier to group-based collaboration within Organizations?
Which of the following is NOT a common barrier to group-based collaboration within Organizations?
Correct Answer: D
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QUESTION NO: 7
According to Johnson, Scholes and Whittington, Suitability is an important consideration when evaluating potential alternative investment strategies.
Which of the following is a Suitability consideration?
According to Johnson, Scholes and Whittington, Suitability is an important consideration when evaluating potential alternative investment strategies.
Which of the following is a Suitability consideration?
Correct Answer: C
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QUESTION NO: 8
Select the quality associated with effective coaching and mentoring for each of the descriptions below:
Select the quality associated with effective coaching and mentoring for each of the descriptions below:
Correct Answer:
QUESTION NO: 9
You are a Management Accountant working for an Organization that includes commitments to 'sustainability' in its mission statement.
Which THREE of the following are contributions that a Management Accountant can make to the achievement of this part of the Organization's mission statement?
You are a Management Accountant working for an Organization that includes commitments to 'sustainability' in its mission statement.
Which THREE of the following are contributions that a Management Accountant can make to the achievement of this part of the Organization's mission statement?
Correct Answer: A,C,E
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QUESTION NO: 10
CIMA has conducted research into the implications of sustainability for business. CIMA's report contained a number of key conclusions. Which of the following statements was NOT a conclusion in CIMA's report?
CIMA has conducted research into the implications of sustainability for business. CIMA's report contained a number of key conclusions. Which of the following statements was NOT a conclusion in CIMA's report?
Correct Answer: B
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QUESTION NO: 11
The Management Accountant in company PP has been asked by the Finance Director to produce a paper on "Game Theory" for the next Board meeting.
Which of the following is a valid statement?
The Management Accountant in company PP has been asked by the Finance Director to produce a paper on "Game Theory" for the next Board meeting.
Which of the following is a valid statement?
Correct Answer: C
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QUESTION NO: 12
Which THREE of the following statements are valid when considering setting and developing objectives for Not For Profit Organisations (NFPOs)?
Which THREE of the following statements are valid when considering setting and developing objectives for Not For Profit Organisations (NFPOs)?
Correct Answer: A,C,D
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QUESTION NO: 13
NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containing customers' purchases, to customers' home addresses. NNN holds inventory of the most frequently ordered products at its warehouses.
According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.
Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.
The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the 'things that must go right' in order for it to succeed.
Which THREE of the following are Critical Success Factors (CSFs) for NNN?
NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containing customers' purchases, to customers' home addresses. NNN holds inventory of the most frequently ordered products at its warehouses.
According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.
Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.
The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the 'things that must go right' in order for it to succeed.
Which THREE of the following are Critical Success Factors (CSFs) for NNN?
Correct Answer: B,C,D
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QUESTION NO: 14
FFF manufactures and sells three consumer products. The Marketing Manager has enough funds to commission an advertising campaign for only ONE of the three products.
The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.
Which product should receive the investment?
FFF manufactures and sells three consumer products. The Marketing Manager has enough funds to commission an advertising campaign for only ONE of the three products.
The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.
Which product should receive the investment?
Correct Answer: A
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QUESTION NO: 15
A Service Level Agreement (SLA) defines exactly what services a service provider will provide and the required level or standard for those services.
Which of the following statements regarding Service Level Agreements is NOT correct?
A Service Level Agreement (SLA) defines exactly what services a service provider will provide and the required level or standard for those services.
Which of the following statements regarding Service Level Agreements is NOT correct?
Correct Answer: A
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