Salesforce Certified Marketing Cloud Consultant - Marketing-Cloud-Consultant Free Exam Questions

QUESTION NO: 1
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose 3 answers)

Correct Answer: A,D,E Vote an answer
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QUESTION NO: 2
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

Correct Answer: B Vote an answer
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QUESTION NO: 3
Scenario:
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

Correct Answer: D Vote an answer
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QUESTION NO: 4
A customer wants to report on 'Not Sent' contacts in Journey Builder.
Which method should be used?

Correct Answer: A Vote an answer
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QUESTION NO: 5
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2 answers)

Correct Answer: B,C Vote an answer
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QUESTION NO: 6
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if the patient was sent a reminder email.
What solution could be recommended?

Correct Answer: A Vote an answer
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QUESTION NO: 7
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect? (Choose 3 answers)

Correct Answer: A,C,E Vote an answer
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QUESTION NO: 8
Northern Trail Outfitters (NTO) sends emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

Correct Answer: B Vote an answer
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QUESTION NO: 9
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

Correct Answer: C Vote an answer
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QUESTION NO: 10
Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing.
Which configuration setting should the consultant recommend?

Correct Answer: A Vote an answer
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QUESTION NO: 11
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made? (Choose 2 answers)

Correct Answer: B,D Vote an answer
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QUESTION NO: 12
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

Correct Answer: D Vote an answer
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