QUESTION NO: 1
HOTSPOT
Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?
HOTSPOT
Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?
Correct Answer:
QUESTION NO: 2
You understand there is a valuable metric which measures the effectiveness of campaigns
you run in relation to sales of different products. What is this called? Choose one of the following:
You understand there is a valuable metric which measures the effectiveness of campaigns
you run in relation to sales of different products. What is this called? Choose one of the following:
Correct Answer: D
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QUESTION NO: 3
What does the term CPM refer to? Choose one of the following:
Exhibit:
What does the term CPM refer to? Choose one of the following:
Exhibit:
Correct Answer: A
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QUESTION NO: 4
DRAG DROP
Match the device with its KEY characteristic using the drag and drop boxes below:
DRAG DROP
Match the device with its KEY characteristic using the drag and drop boxes below:
Correct Answer:
QUESTION NO: 5
You maintain an email subscriber database for your organization and you understand that Data Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:
You maintain an email subscriber database for your organization and you understand that Data Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:
Correct Answer: D
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QUESTION NO: 6
HOTSPOT
You are in the process of creating a Brochure Download goal within Google Analytics. Where would you click on the screen shown below in order to choose the correct goal type.
HOTSPOT
You are in the process of creating a Brochure Download goal within Google Analytics. Where would you click on the screen shown below in order to choose the correct goal type.
Correct Answer:
QUESTION NO: 7
HOTSPOT
Where would you click in the screen shown in order to create a Google+ brand page?
HOTSPOT
Where would you click in the screen shown in order to create a Google+ brand page?
Correct Answer:
QUESTION NO: 8
Setting a specific and measurable _______ is a vital step before defining a Key Performance Indicator (KPI) for your organization.
Complete the sentence by choosing one from the following:
Setting a specific and measurable _______ is a vital step before defining a Key Performance Indicator (KPI) for your organization.
Complete the sentence by choosing one from the following:
Correct Answer: C
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