You are the Decisioning Consultant on an AI-powered one-to-one Customer Engagement implementation
project. You are asked to design the Next-Best-Action prioritization expression that balances the customer
needs with the business objectives.
What factor do you consider in the prioritization expression?
U+, a telecom company, introduces fiber optic in the North region of the country. They want to advertise this
on their website using a banner and targeting the customers living in that area.
When configuring Next-Best-Action designer, which targeting approach should the company select?
When a customer is offered a proposition he has already accepted, this is because____________.
Designing the Next-Best-Action strategy that drives AI-powered one-to-one Customer Engagement is a staged
process. Each stage refines the proposition selection process.
Place the stages in the order of implementation.



To create channel-specific Adaptive Model instances, you _____________.
You are a Strategy Designer on a Next-Best-Action project and are responsible for designing and
implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.


