GCCC Strategic Communication Management Professional - SCMP Free Exam Questions

A. Immediately terminate the executive for placing the organization at risk.

B. Have the executive publicly apologize and retract the statement.

C. Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.

D. Engage politicians with face-to-face meetings to explain the misunderstanding.

A. Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

B. Evaluate the latest tools and technologies available to support internal communication.

C. Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

D. Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

A. Analysts' reports on the sector.

B. The mission, vision, and values of the organization.

C. Market research reports on the competitive landscape for the organization.

D. The organization's annual business plan.

A. Create a key message document that is aligned with the prospectus.

B. Consult with company counsel, the underwriters, and the underwriters' counsel.

C. Create a comprehensive Q&A anticipating all potential questions.

D. Decline all interviews until the initial public offering has concluded.

A. Start writing messaging to explain the issue.

B. Convene the crisis response team.

C. Start writing a sincere apology to those impacted.

D. Ascertain the negative attention the issue is attracting.

A. Rewrite the materials for each audience and forward them to the executive.

B. In a change effort, it is important for employees to hear a consistent message, so no changes should be made.

C. Reach out to a contact in each location and request audience feedback after the presentation.

D. Recommend that the senior executive adapt the presentation for each audience.

A. To understand how employees rate their work-team relationships and work spaces

B. To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits

C. To understand how employees rate executive leadership and their immediate leader

D. To understand how employees receive company-related information, what channels they prefer, and what they want to know more about

A. Meet with the executive to discuss the executive's concerns more specifically.

B. Meet with direct reports to discuss the need to make employee engagement a top priority.

C. Develop communication plans designed to improve employee engagement.

D. Contact Human Resources for more information about the employee engagement survey and the survey results.

A. Recognize employees who submit the largest number of innovative ideas in company media.

B. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.

C. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.

D. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

A. Alignment with business goals

B. Using appropriate channels

C. Timing of a response

D. Consistency with company values