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Oracle 1Z0-1031 Actual Tests : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

  • Exam Code: 1Z0-1031
  • Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
  • Updated: Sep 19, 2026
  • Q & A: 75 Questions and Answers
  • Go To 1Z0-1031 Questions
  • PDF Demo
  • PC Test Engine
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  • Total Price: $129.00 $59.99  

About Best Oracle 1Z0-1031 Exam Practice Material

The Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials exam has a reputation for tripping up even experienced professionals. Actual4test built its 1Z0-1031 practice test around 75 expert-verified questions so you can walk in knowing what to expect.

Oracle 1Z0-1031 Exam Overview:

Certification Vendor:Oracle
Exam Name:Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Exam Number:1Z0-1031
Passing Score:64%
Real Exam Qty:55-74
Exam Format:Multiple Choice, Multiple Answer, Single Answer
Related Certifications:Oracle CX Marketing Cloud Certifications
Available Languages:English
Certificate Validity Period:18 months
Exam Price:USD $245
Exam Duration:85 minutes
Recommended Training:Oracle Marketing Cloud DMP Implementation Training
Exam Registration:Oracle University
Pearson VUE
Sample Questions:Oracle 1Z0-1031 Sample Questions
Exam Way:Proctored online or at Pearson VUE test centers
Pre Condition:No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai
Official Syllabus URL:https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031

Oracle 1Z0-1031 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Strategy and Scoping20%- Compliance and privacy requirements
- Define DMP use cases
- Data scoping and collection policies
Topic 2: Reporting & Optimization15%- Performance analysis and optimization
- Site Hits and Inventory reports
- Audience profile and discovery reports
Topic 3: Audience Creation & Management20%- Build and configure audience segments
- Classification and taxonomy setup
- Audience activation and delivery
Topic 4: Identity Mapping & Resolution20%- Oracle ID Graph concepts
- Offline match integration
- ID swapping and mapping strategies
Topic 5: Tag Implementation & Data Ingestion25%- First-party data ingestion methods
- Mobile SDK integration
- Server-to-server integration
- BlueKai Core Tag deployment

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials: Your Questions, Answered

The 1Z0-1031 exam (Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials) is the official Oracle exam that leads to the Oracle Marketing Cloud Data Management Platform 2019 Implementation Specialist certification, a credential at the Specialist level. Related certifications include Oracle CX Marketing Cloud Certifications. Actual4test provides 75 practice questions to help you prepare for it with confidence.

The 1Z0-1031 exam contains 55-74 questions and gives you 85 minutes to finish them. Before exam day, divide the total time by the question count so you know the pace you need to keep, and flag difficult items instead of getting stuck on them. Running at least one full timed session in the Actual4test test engine is the best way to make that time pressure feel familiar.

You need 64% to pass, and the official registration fee is USD $245. Keep in mind that a failed attempt means paying that fee in full again, so it pays to test yourself first. When your scores on the Actual4test timed practice tests stay consistently above the passing line, you are ready to book the exam.

No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai Requirements can change over time, so always double-check the latest eligibility rules before you register on the official Oracle exam page.

You can book your exam through the official registration channels:

The exam is delivered in the following way: Proctored online or at Pearson VUE test centers.

Oracle recommends the following training options for this exam:

Official courses build the foundation, and the 1Z0-1031 practice questions from Actual4test help you turn that knowledge into exam-day performance.

Yes. Actual4test offers a free 1Z0-1031 PDF demo so you can check the quality of the practice questions before purchasing. After you buy, your product comes with 365 days of free updates, and if it expires you can renew the update service at a 50% discount from your member zone.

Your purchase is protected by our 100% Money Back Guarantee. If you take the corresponding 1Z0-1031 exam within 60 days of purchase and do not pass, send us a scan of your enrollment slip and the official Score Report PDF within two days of the exam, and the full refund will be processed within seven days. The candidate name must match the payer name; exams taken within three days of purchase, free materials, and expired orders are not eligible. If you would rather not refund, you can exchange your product for two free products of equal value and keep the update service on your original purchase. Delivery itself is instant: your material is available for download and is emailed to you within one minute of payment. If nothing arrives within two hours, contact our support team. There is no limit on how many computers you may install it on.

The 1Z0-1031 syllabus is organized into 5 exam domains. Among the first three are Data Strategy and Scoping (20%), Identity Mapping & Resolution (20%), Audience Creation & Management (20%). For the complete breakdown of topics and subtopics, see the Exam Topics section above.

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1

On an average, at what rate does data decay?

  • A. 12% per month
  • B. 2% per year
  • C. 2% per month
  • D. 20% per week
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #2

Which of the following are two true statements about ID swapping? (Choose two.)

  • A. It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
  • B. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
  • C. It is necessary in order to ingest data via the Online Ingest method.
  • D. It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
  • E. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #3

Which two are primary use cases for tagging media creatives? (Choose two.)

  • A. Site Side Optimization
  • B. Media validation
  • C. Frequency capping
  • D. Prospecting
Reveal Solution  Discussion  0

Correct Answer: B,C  🗳️

Question #4

Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

  • A. That vendors and share partners have been configured and that Data Usage Agreement has been signed
  • B. That access to 3rd party data has been granted and that 1st party converters have been suppressed
  • C. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
  • D. That a custom audience pixel has been generated and that a look-alike model has been created
  • E. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

  • A. Phint | URL
  • B. Path | Page
  • C. Sub-Domain | Complete
  • D. Exact | Referrer
  • E. Encoded | Direct
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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