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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which two successs metrics can a company achieve with IS their web channel?

A) Increase in conversion rate
B) Increase in first time visitor
C) Increase in organic search ranking
D) Increase in revenue

2. How does interaction studio deliver technical value to marketers? [Check]

A) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
B) By providing a platform to manage, schedule, create and monitor content
C) By listening to customer signals, understanding customer intent, and acting accordingly
D) By providing a cloud-based application designed to help salespeople sell smarter and faster

3. What three things does a developer code in web template?

A) Campaign qualification rules
B) Set the control group percentage
C) Client side instructions for rendering
D) HTML and CSS for controlling appearance
E) Defining what can be configured in a campaign

4. What two features of interaction studio have functionality to perform an A/B testing?

A) Templates
B) Recipes
C) Campaigns
D) Segments

5. How does a marketer perform an A/B test in Web Campaigns?

A) Create multiple events
B) Create multiple web templates
C) Create multiple experiences
D) Create multiple web campaigns

Solutions: