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Salesforce MCAE-Con-201 Actual Tests : Salesforce Certified Marketing Cloud Account Engagement Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers |
| Topic 2: Administration | 11% | - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions |
| Topic 3: Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions |
| Topic 4: Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails |
| Topic 5: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin |
| Topic 6: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. ABDC
- B. CBDA
- C. CDAB
- D. CDBA
Correct Answer: D 🗳️
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?
- A. One each type
- B. One
- C. Many, but only Salesforce
- D. There are no restrictions about that
Correct Answer: B 🗳️
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
- B. Use the list to send a permission pass email and remove all hard bounces.
- C. Edit the completion action on the form to only add to the list if the email address is valid.
- D. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
Correct Answer: A 🗳️
Which are true about Engagement Program
- A. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- B. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- C. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- E. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- F. A single rule step can evaluate up to five conditions
- G. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
Correct Answer: A,B,C,D,F,G 🗳️
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- B. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- D. Have each team member log in and reference the dashboard in the Analytics Studio app.
Correct Answer: A,B 🗳️
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