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NEW QUESTION 24
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Apply the appropriate user mappings in the CRM configuration.
- B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
- C. Apply the marketing Cloud for AppExchange User option as well
- D. Reset all user passwords to force new tokens
Answer: A
NEW QUESTION 25
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Google URL shortner
- C. Facebook ad manager
- D. Bitly URL Shortener
Answer: A,D
NEW QUESTION 26
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Edit the entity Verification Settings
- B. Enable IP Whitelisting
- C. Enforce Export Email Whitelist
- D. Add a Domain to the Export Email Whitelist
Answer: C,D
NEW QUESTION 27
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define custom Reply Mail Management.
- B. Define a Delivery Profile.
- C. Define a Sender Profile.
- D. Define a Subscriber -specific From Name.
Answer: B,C
NEW QUESTION 28
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Deployment Manager
- B. Copy activities
- C. Journey Templates
- D. Journey Extracts
Answer: A
NEW QUESTION 29
What are entry source types for Journey Builder?
- A. Data Extension, CloudPages, Email List, API Event
- B. Data Extension, Audience Studio, API Event, Date Based Event
- C. Data Extension, Salesforce Community, GA360, Email List
- D. Data Extension, Email List, API Event, Date Based Event
Answer: B
NEW QUESTION 30
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- B. Data in data extensions corresponding to the customer
- C. The user Is getting deleted from the AN Subscribers list
- D. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
Answer: C
NEW QUESTION 31
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
- A. Create and apply folders with naming conventions in the current account to keep track of brand assets.
- B. Create one child business unit for the other brands to share but apply folders and naming conventions.
- C. Create child business units for each brand and nest another level of child business units for GEOs.
- D. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
Answer: A
NEW QUESTION 32
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. CloudPages
- B. Query Studio
- C. Journey Builder
- D. Synchronized Data Sources.
Answer: D
NEW QUESTION 33
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Give permissions to users at top-level account to assign their own business units.
- B. Search for the individual user, select their name, and click Manage Business Units.
- C. Search for the individual user, select their name and click Edit Business Units.
- D. Re-import the users to update their assigned business units
Answer: D
NEW QUESTION 34
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Select 'Identity Verification'
- B. Deselect 'Exclude API Users From Password Expiration'
- C. Deselect 'Enable Username and Password for Web Services'
- D. Select 'Enable Audit Trail Data Collection'
Answer: C
NEW QUESTION 35
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goals are created to evaluate journey performance.
- B. Contacts are evaluated against the goal after a wait activity.
- C. Goal target statistics are stored in a data extension.
- D. Each contact is assigned an individual goal.
- E. Goals can act as exit criteria.
Answer: A,B,E
NEW QUESTION 36
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Send Throttling
- B. Burst Sending
- C. Journey Builder Triggered Sends
- D. Marketing Cloud Connect
Answer: B
NEW QUESTION 37
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Whitelisting
- B. Field Level Encryption
- C. Advanced Audit Trail
- D. Single Sign on Authentication
Answer: A
NEW QUESTION 38
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Cloud Pages
- B. Data Designer
- C. Content Builder
- D. Web Analytics Connector
Answer: A
NEW QUESTION 39
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. Google Analytics 360
- C. AMPscript for Marketing Cloud
- D. Web Analytics Connector
Answer: D
NEW QUESTION 40
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Number
- B. Boolean
- C. Text
- D. Decimal
Answer: C,D
NEW QUESTION 41
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Account Send Summary Report
- B. Email Send Report
- C. Email Performance Over Time Report
- D. Campaign Email Tracking Report
Answer: A
NEW QUESTION 42
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Administrator
- C. Marketing Cloud Security Administrator
- D. Data Manager
Answer: A,B
NEW QUESTION 43
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