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Penetration testers simulate C_C4H260_01 exam PDF
NEW QUESTION 21
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct Answers to this question.
- A. Maintain the communication user.
- B. Maintain the marketing permissions.
- C. Maintain the business roles.
- D. Maintain the marketing areas.
Answer: C,D
NEW QUESTION 22
You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct Answers to this question.
- A. Buying propensity score
- B. Offer
- C. Segmentation profile
- D. Offer Recommendation
- E. Campaign
Answer: C,D,E
NEW QUESTION 23
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By grouping marketing objects, such as programs and campaigns
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By allocating budget for marketing activities and plan budgets
Answer: C,D
NEW QUESTION 24
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
- A. Enable the region attribute in the Target Group Configuration app.
- B. Enable the region attribute in the Segmentation Profile app.
- C. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
- D. Enable the region attribute as a Key Figure Dimension.
Answer: C
NEW QUESTION 25
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.
- A. Select relevant standard and custom dimensions and select the option to use media types.
- B. Ensure that markets are defined and their values are maintained in the system.
- C. Define industries by country using the Dimension Relationships app.
- D. Assign media types to the lowest level of the planning hierarchy.
Answer: A,B
NEW QUESTION 26
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
- B. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- C. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
- D. Merged branches are always combined with an OR condition.
Answer: A,B
NEW QUESTION 27
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?
- A. Key Mapping of Segmentation Objects
- B. Data Sources
- C. Assign to Segmentation
- D. Segmentation Objects and Attributes
Answer: A
NEW QUESTION 28
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Browse Contact Data
- B. Import Monitor
- C. Marketing Application Jobs
- D. Data File Load
Answer: B
NEW QUESTION 29
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Create multiple origin of contact IDs with type: e-mail.
- B. Make the origin of contact ID for e-mail shareable.
- C. Enhance the interaction contact entity by using the custom field and logic app.
- D. Implement the enhancement option: revise interaction data before import.
Answer: A
NEW QUESTION 30
You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
- A. Contact list
- B. Contact profile
- C. Segmentation models
- D. Corporate account list
Answer: C
NEW QUESTION 31
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
- A. Recently Purchased Items (Interactions) Often Bought Together (Interactions)
- B. Often Bought Together (Interactions) Often Bought Together Across Transactions (Interactions)
- C. Top Sellers (Interactions) Often Bought Together (Interactions)
- D. Position a Product Often Bought Together Across Transactions (Interactions)
Answer: A
NEW QUESTION 32
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. Simple Content Repository
- B. Digital Asset Management Systems
- C. SAP Image Library
- D. SAP Product Content Management
Answer: B
NEW QUESTION 33
You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.
- A. Sent Messages
- B. Hard Bounces
- C. Rate of Opened Messages
- D. Unique Click Through Rate
Answer: A,C
NEW QUESTION 34
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
- A. Change the attribute label in the Manage Your Solution app.
- B. Choose the relevant data source for the segmentation object and add the desired attribute label.
- C. Change the attribute label directly in the Segmentation Models app.
- D. Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.
Answer: B
NEW QUESTION 35
You want to customize e-mail content based on consumers' buying behavior in the Web shop. Which settings do you need to change in the Content Studio?
- A. Structure Changeable
- B. Communication Category
- C. Tags
- D. Personalization
Answer: C
NEW QUESTION 36
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:
There are 3 correct Answers to this question.
- A. Exclusion Criteria
- B. Wait Period
- C. Create Interaction
- D. Skip Campaign
- E. Segmentation Model
Answer: A,C,E
NEW QUESTION 37
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?
- A. In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.
- B. In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.
- C. In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.
- D. In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.
Answer: C,D
NEW QUESTION 38
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define origins and a matching strategy.
- B. Define the campaign templates.
- C. Decide which APIs will be used and when.
- D. Draw an overview picture of your system landscape.
- E. Define marketing approvals.
Answer: B,D,E
NEW QUESTION 39
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