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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Registration procedure of the Marketing Cloud Developer Certification Exam
- If you selected the supervised on-site exam:
- Click on Select
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Check the accuracy of the exam and the details of the program, click Pay.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
- If you selected the supervised online exam:
- Click the Save button for your preferred delivery method.
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- Select a test center.
- You will be sent an email confirming the purchase and registration.
- Click Register for an exam.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- Login to the Webassessor at www.webassessor.com salesforce. If you don’t already have an exam profile in Webassessor, you need to create one.
- Click on Submit
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- You will see a purchase confirmation screen. Click Finish.
NEW QUESTION 64
A particular data extension need to be configured to store six months of dat a. How should data retention be added to the data extension in Email Studio?
- A. Create a new data extension that includes data retention settings
- B. Run a query to overwrite the rows with six months of data
- C. Update the data extension configuration to include data retention settings.
- D. Import a file to overwrite the rows with six months of data
Answer: A
NEW QUESTION 65
Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page.
When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
- A. SSJS to create Salesforce record, AMPscript for form handling.
- B. AMPscript to create Salesforce record, SSJS for form handling.
- C. AMPscript for whole functionality.
- D. SSJS for whole functionality.
Answer: B,C
NEW QUESTION 66
Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer
- A. Verifying all data extensions have a sendable value
- B. Assigning data relationships and primary keys across all channels
- C. Normalizing data to reduce redunancy
- D. Verifying data address marketing needs
- E. Verifying each data extension has the required Email Address field populated
Answer: A,B,D
NEW QUESTION 67
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.
- A. The Data Extension must be created in Email Studio.
- B. The Data Extensionmust be in a Population.
- C. The Data Extension must be in an Attribute Group.
- D. The Data Extension must be sendable.
Answer: B
NEW QUESTION 68
Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.
- A. Describe
- B. Configure
- C. Update
- D. Extract
Answer: A,C
NEW QUESTION 69
Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and the file name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.
- A. %%Month%%%%Day%%
- B. Begins With operator
- C. Ends With operator
- D. %%MMDD%%
Answer: A,B
NEW QUESTION 70
A developer needs to push real-time updates of the company's product catalog to a data extension.
Which two API options are available? Choose 2 answers
- A. Use the DataExtension SOAP object
- B. Use the DataExtensionObject SOAP object
- C. Upload a file to the Enhanced SFTP for import
- D. Use the /hub/vl/aataevents REST route
Answer: B
NEW QUESTION 71
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subsceriber submits the form?
- A. Outbound SMS template and Automation Send Method
- B. CreateSMSConservation AMPscript function
- C. requestToken and messageContact REST API objects
- D. InsertData AMPscript function to add the subscriber to a MobileConnect list
Answer: C
NEW QUESTION 72
A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?
- A. The email interaction has been started
- B. The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.
- C. The send permissions have been granted for the Client ID and Client Secret within Installed Packages.
- D. The email interaction has been published.
Answer: C
NEW QUESTION 73
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is SubsciberKey. How would a developer write the Exclusion Script?
- A. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
- B. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
- C. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- D. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
Answer: A
NEW QUESTION 74
NTO puts the word TEST at the beginning of the name for each test emai. Which query would return the subs who were sent those emails?
- A. SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'
- B. SELECT * FROM _Job J INNER JOIN _Sent S ON.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'
- C. SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'
- D. SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = JobID = S.JobID WHERE J.EmailName = 'TEST%'
Answer: B
NEW QUESTION 75
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.
- A. To move the import file from the Enhanced FTP server to the Safehouse
- B. To move the import file from the Safehouse to Marketing Cloud.
- C. To decrypt the import file on the Safehouse.
- D. To decryptthe import file on the Enhanced FTP server.
Answer: B,C
NEW QUESTION 76
A developer uses the messageDefinitionSends REST API endpoint to send a triggered send email. This method returns a 202 (success) response code. How could the developer validate if the email was successfully sent?
- A. Use the validateEmail REST resource with POST method to obtain the email delivery details from the request.
- B. Use the messageDefinitionSend/key:(key)/deliveryRecords REST endpoint with GET method
- C. Confirm the record was successfully inserted into the associated Triggered Send Data Extension.
- D. The 202 response code indicates the message was sent successfully; no further action is required.
Answer: B
NEW QUESTION 77
* Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
- A. SSJS to create Salesforce record, AMPscript for form handling.
- B. AMPscript to create Salesforce record, SSJS for form handling.
- C. AMPscript for whole functionality.
- D. SSJS for whole functionality.
Answer: B,C
NEW QUESTION 78
A developer uses the messageDefinitionSends REST API endpoint to send a triggered send email. This method returns a 202 (success) response code. How could the developer validate if the email was successfully sent?
- A. Use the validateEmail REST resource with POST method to obtain the email delivery details from the request.
- B. Use the messageDefinitionSend/key:(key)/deliveryRecords REST endpoint with GET method
- C. The 202 response code indicates the message was sent succesfully; no further action is required.
- D. Confirm the record was successfully inserted into the associated Triggered Send Data Extension.
Answer: B
NEW QUESTION 79
NTO had an Enterprise 2.0 account; subscribers unsubscribers from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method would identify the most accurate status fro subscribers of each business unit?
- A. Create Data Extract of all Subscribers within the Parent Business unit
- B. Query unsubscribers from _Subscribers within the Parent business unit
- C. Query status from _ListSusbscribers within the Parent business unit
- D. Create Data Extracts of All Subscribers within each Child business unit
Answer: D
NEW QUESTION 80
A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?
- A. The email interaction has beed started
- B. The send permissions have beeen granted for the Client ID and Client Secret within Installed Packages.
- C. The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.
- D. The email interaction has been published.
Answer: B
NEW QUESTION 81
A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. What steps should the developer take?
- A. Shield Platform Encryption is required for encrypted data export
- B. Data from Marketing Cloud cannot be encrypted
- C. Data Extract > File Transfer with Marketing Cloud Public Key
- D. Create PGP Key > Data Extract > File Transfer with PGP checked
Answer: C
NEW QUESTION 82
A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?
- A. Five
- B. One
- C. Three
- D. Unlimited
Answer: C
NEW QUESTION 83
A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable address. The deployment goes to millions of subscribers and the developer wants the fastestpossible performance.
Which AMPscript solution should be recommended?
- A. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address")
]%% - B. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
- C. %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
- D. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%
Answer: B
NEW QUESTION 84
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
- A. _Subscribers
- B. _AllSubscribers
- C. _Click
- D. _Subscribers
Answer: A,D
NEW QUESTION 85
Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.
- A. A Contact is subscribed to any channel.
- B. Each Contact is also a Subscriber.
- C. A Contact is subscribed to a specific channel.
- D. Each Subscriber is also a Contact.
Answer: A,D
NEW QUESTION 86
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Marketing Cloud Developer Certification Exam advantages below
- After completing the Salesforce Marketing Cloud Developer certification Candidate becomes a solid, well-rounded Salesforce Marketing Cloud Developer.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Marketing Cloud Developer certification, they can be guaranteed that a candidate has achieved a certain level of competence.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Salesforce Marketing Cloud Developer.
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
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