Best Quality Oracle 1z0-1032-22 Exam Questions Actual4test Realistic Practice Exams [2022]
Critical Information To Oracle Responsys Marketing Platform 2022 Implementation Professional Pass the First Time
Oracle 1z0-1032-22 Exam Syllabus Topics:
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NEW QUESTION 43
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- B. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- D. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
Answer: C
NEW QUESTION 44
Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)
- A. Check to make sure there are no forms referencing the column.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Ensure that there are no active campaigns referencing the column to be deleted.
- D. Check to see whether the data column is being used by the customer for external analytics purposes.
Answer: B,C,D
NEW QUESTION 45
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=once
- B. action=last
- C. tracking=first
- D. action=single
- E. tracking-once
Answer: E
NEW QUESTION 46
Which coding practice should you use when coding responsive design email messages?
- A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- B. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- C. Use background images freely; they will just not display if not supported on some platforms.
- D. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
Answer: D
Explanation:
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 47
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $FIRST_NAME
- B. $ {FIRST_NAME}
- C. {FIRST_NAME} $
- D. {FIRST_NAME}
Answer: B
NEW QUESTION 48
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- B. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- C. It is not possible to store an Entry Tracking variable in a PET table.
- D. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
Answer: B
NEW QUESTION 49
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. You can only order the rules in the top-down order in which Responsys will execute them.
- B. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- C. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- D. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
Answer: A
NEW QUESTION 50
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- D. You should test all links manually.
Answer: B
NEW QUESTION 51
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
- A. Recipient deletes a promotional email from the inbox.
- B. Recipient registers a SPAM complaint for an email.
- C. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- D. Recipient selects a Reply-to unsubscribe in a promotional email.
- E. Recipient inbox is full, so the promotional email is rejected by the server.
Answer: B,D,E
NEW QUESTION 52
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <document="${//all content/. . /acme_marquee.htm}">
- B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- D. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
Answer: B
NEW QUESTION 53
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
- B. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- C. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
- D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
Answer: A
NEW QUESTION 54
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- B. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- C. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- D. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- E. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
Answer: E
NEW QUESTION 55
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- B. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
- D. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Answer: D
NEW QUESTION 56
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- B. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- E. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
Answer: D
NEW QUESTION 57
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- C. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
- D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
Answer: B
NEW QUESTION 58
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Answer: C
NEW QUESTION 59
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- B. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- C. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- D. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- E. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
Answer: D
NEW QUESTION 60
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Recipients are forwarding your emails to everyone in their address books.
- B. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- C. Hard bounce rates are 10% or higher.
- D. Your open rates have dropped somewhat since last month.
- E. Substantial (5%) increase in click-through rates on last week's promotional campaign.
Answer: B,C
NEW QUESTION 61
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. In the import configuration, select the "First line contains column names" check box.
- B. In the field mapper screen, select the "Columns Already Included" check box.
- C. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- D. You must delete the first row of the file before performing the import. Your file must contain actual data only.
Answer: D
NEW QUESTION 62
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
- B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
Answer: C
NEW QUESTION 63
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
- A. The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
- B. The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
- C. The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
- D. To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
Answer: B
NEW QUESTION 64
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