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Salesforce Certified Marketing Cloud Consultant Exam Certification Sample Questions and Practice Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
NEW QUESTION 34
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION 35
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. %%BASEFILENAME_FROM_TRIGGER%%
- B. %%BASEFILENAME_FROM_FILEDROP%%
- C. File Drop Starting Source
- D. Scheduled Starting Source
Answer: A,C
NEW QUESTION 36
An existing triggered send needs to be updated with new content
Select the correct sequence
- A. Pause message interaction,
- B. Edit message content,
- C. Start triggered email interaction
- D. Publish changes,
Answer: A
NEW QUESTION 37
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers
- A. They can be created by templates to accomplish certain tasks.
- B. They link data extensions to other data extensions or contacts.
- C. They replicate the structure from the external system data into templates.
- D. They can contain only one data extension.
Answer: A,B
NEW QUESTION 38
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be accessed via Query activities.
- B. Can be stored for a set period of time.
- C. Can be incorporated into standard reports.
- D. Can be included in measures and filters.
- E. Can be added to a standard data view.
Answer: A,B,D
NEW QUESTION 39
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
- B. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD
- C. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
- D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
Answer: D
NEW QUESTION 40
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: A
NEW QUESTION 41
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. Send email activity which contains a link to subscription center
- B. WebCollect
- C. SmartCapture
- D. data extension with opt in status
Answer: A,C
NEW QUESTION 42
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
- C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
Answer: B
NEW QUESTION 43
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- B. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Answer: D
NEW QUESTION 44
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- B. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- C. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- E. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
Answer: B,C,D
NEW QUESTION 45
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: D
NEW QUESTION 46
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Last Purchase Date
- B. Proximity to Store
- C. Ages in Household
- D. Lifetime Purchase Value
- E. Conversion Rate
Answer: A,D,E
NEW QUESTION 47
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: B
NEW QUESTION 48
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
Answer: D
NEW QUESTION 49
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION 50
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Regularly merge duplicate contacts to keep tracking data accurately.
- B. Configure Contact Builder to automatically generate a unique subscriber key.
- C. When using an external database of record, utilize that system's identifier as the contact key.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: A,C
NEW QUESTION 51
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Unsubscribe data view.
- C. An automation that queries the Complaint data view.
- D. An automation that generates the Unsubscribe Event Extract.
Answer: C
NEW QUESTION 52
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CRT-550 Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce CRT-550 dumps will include the following topics:
- Conceptual Design 12%
- Account Configuration 10%
- Email Build 7%
- Automation 8%
- Contact Builder 15%
- Reporting 5%
- Journey Builder 10%
- Data Design 12%
- Discovery 15%
- Marketing Cloud Connect 6%
What is the duration of the CRT-550 Exam
- Passing Score: 68%
- Number of Questions: 60
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
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