QUESTION NO: 1
What are best practices for securing a Marketo instance? (Choose two)
What are best practices for securing a Marketo instance? (Choose two)
Correct Answer: A,D
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QUESTION NO: 2
What are benefits of using multi-touch attribution? (Choose two)
What are benefits of using multi-touch attribution? (Choose two)
Correct Answer: A,D
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QUESTION NO: 3
A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.
Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?
A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.
Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?
Correct Answer: C
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QUESTION NO: 4
An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?
An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?
Correct Answer: D
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QUESTION NO: 5
A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?
A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?
Correct Answer: C
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QUESTION NO: 6
How can API integrations be secured in Marketo? (Choose two)
How can API integrations be secured in Marketo? (Choose two)
Correct Answer: A,D
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