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Adobe Marketo Engage Architect Master Sample Questions:

1. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Total Leads Generated
B) Cost Per Lead
C) Conversion Rate
D) Page Views

2. Which issues commonly arise during a Marketo instance audit? (Choose two)

A) Missing lead activity logs
B) Inconsistent folder naming conventions
C) Overlapping campaign schedules
D) Unused system tokens

3. An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A) Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
B) Create a new unique field for every event or custom question to ensure data accuracy and retention.
C) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
D) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.

4. Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

A) Sales Manager and Data Analyst
B) Campaign Manager and Customer Support Agent
C) CRM Administrator and IT Team Lead
D) Marketing Specialist and Content Creator

5. What type of attribution model gives credit to the first and last touchpoints?

A) Multi-Touch Attribution
B) Last Touch Attribution
C) First Touch Attribution
D) Linear Attribution

Solutions: