QUESTION NO: 1
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
Correct Answer: D
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QUESTION NO: 2
None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
Correct Answer: A
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QUESTION NO: 3
False
19. Which of these are default user roles?
False
19. Which of these are default user roles?
Correct Answer: A,C,D,E
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QUESTION NO: 4
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers
Correct Answer: B,C
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QUESTION NO: 5
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
Correct Answer: A,C,E
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QUESTION NO: 6
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
Correct Answer: A
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QUESTION NO: 7
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
Correct Answer: C
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QUESTION NO: 8
What does the gear icon on the prospect list allow you to do?
What does the gear icon on the prospect list allow you to do?
Correct Answer: B,C,D
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QUESTION NO: 9
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
Correct Answer: B
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QUESTION NO: 10
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
Correct Answer: B
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QUESTION NO: 11
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
Correct Answer: C
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