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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

A) Setting a date for when prospects can no longer match the repeating automation rule
B) Setting the number of times a prospect can match the repeating automation rule
C) Setting how many prospects are allowed to match the repeating automation rule
D) Setting how many days must pass before a prospect can match the repeating automation rule

2. What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

A) End
B) Trigger
C) Rule
D) Action

3. A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

A) Completion action
B) Engagement studio
C) Segmentation rule
D) Custom redirect

4. A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

A) Marketing Cloud Account Engagement Score 6* lifecycle Stage
B) Marketing Cloud Account Engagement Score & Grade
C) Engagement Studio & Lists
D) Prospect Audit & Profile

5. LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A) Conversions
B) Total Submissions
C) Unique Submissions
D) Total clicks

Solutions: