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Salesforce MCE-Admn-201 Actual Tests : Salesforce Certified Marketing Cloud Engagement Administrator
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Marketing Cloud extension products and features - Security policies, password management, and access control - Business units, user accounts, and permission settings - Integration configuration and management - Setup Home features and configuration |
| Maintenance | 15% | - Account monitoring and system availability - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics |
| Channel Management | 16% | - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases - Email Studio configuration and features |
| Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Subscriber Data Management | 18% | - Contact model design and implementation - Data extensions, relationships, and data architecture - Preference and profile center configuration - Data import, export, and quality management |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. The IP address is on reserve, is already in use, and has an email sending history.
- B. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
- C. Sending in large volumes will alert ISPs the new IP Address is now in use.
- D. Building desirable sending history and data will be variable based on list size and engagement.
Correct Answer: D 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between Order_Details and Products.
- B. Create a one -to -many relationship between Orders and Order_Details.
- C. Create a one-to-one relationship between Orders and Order_Details.
- D. Create a one-to-one relationship between the contact record and Order Details.
Correct Answer: A,B 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Ensure employees have opted in to the test email list or data extension
- B. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- C. Import employee email addresses into All Subscribers with an "Active status
- D. Ask employees to use personal email addresses instead of corporate email addresses
Correct Answer: B 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions support Customer ID to be used as Subscriber Key.
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions are necessary for Contact Builder
- D. Data extensions allow for add/update Import activity.
Correct Answer: D 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
- A. Purchase a new private Domain for use in CloudPages
- B. Purchase a new SAP for de-special.ntmarketing.com
- C. CloudPages must use pages.ntmarketing.com
- D. CloudPages must use the SAP domain
Correct Answer: A 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
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