QUESTION NO: 1
Secondary research should be conducted __________.
Secondary research should be conducted __________.
Correct Answer: A
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QUESTION NO: 2
According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the poor performers predominantly relied on which tool for managing their NPD portfolio?
According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the poor performers predominantly relied on which tool for managing their NPD portfolio?
Correct Answer: D
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QUESTION NO: 3
According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing project-level success depends on the firm's project strategy.
According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing project-level success depends on the firm's project strategy.
Correct Answer: B
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QUESTION NO: 4
Product design specifications are primarly intended to:
Product design specifications are primarly intended to:
Correct Answer: A
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QUESTION NO: 5
The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:
The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:
Correct Answer: A
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QUESTION NO: 6
In evaluation product opportunities, which of the following is a financial method for evalutaion?
In evaluation product opportunities, which of the following is a financial method for evalutaion?
Correct Answer: C
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QUESTION NO: 7
New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz
New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz
Correct Answer: A
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QUESTION NO: 8
A product innovation charter includes which of the following for a new product concept:
I. The market and technology focus
II. The goals and objectives
III. A detailed financial analysis and project plan
A product innovation charter includes which of the following for a new product concept:
I. The market and technology focus
II. The goals and objectives
III. A detailed financial analysis and project plan
Correct Answer: C
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QUESTION NO: 9
What types of consumer is most likely to purchase a product in ist introduction stage?
What types of consumer is most likely to purchase a product in ist introduction stage?
Correct Answer: C
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QUESTION NO: 10
In the management of product portfolio, it is important to:
In the management of product portfolio, it is important to:
Correct Answer: B
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QUESTION NO: 11
The purpose of the Business Case Stage is a detailed investigation of the project and involves primary research on the market and technology.
The purpose of the Business Case Stage is a detailed investigation of the project and involves primary research on the market and technology.
Correct Answer: B
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QUESTION NO: 12
Which type of team has the following characteristic: Each functional organization designates a liaison person to "represent" it on a project coordination committee?
Which type of team has the following characteristic: Each functional organization designates a liaison person to "represent" it on a project coordination committee?
Correct Answer: D
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QUESTION NO: 13
Mission statements helps organizations to ____.
Mission statements helps organizations to ____.
Correct Answer: A
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QUESTION NO: 14
You are CEO of company A. Your company has grown organically through lots of acquisitions and you have a wide range of products that have been launched into a variety of markets, and your product teams have ideas to develop new products. You need to opimiize the investment across all of these existing and new products. What would you do?
You are CEO of company A. Your company has grown organically through lots of acquisitions and you have a wide range of products that have been launched into a variety of markets, and your product teams have ideas to develop new products. You need to opimiize the investment across all of these existing and new products. What would you do?
Correct Answer: C
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