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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. A strategy can be dfined as ____.

A) A organisation's philosophy
B) An organisation's new product development plan
C) A company's game plan for achievieng its long-term objectives
D) The organisation's values statement

2. Which of the following is the best description of a mission statement?

A) It's the product strategy
B) It's a precise statement of what the organization does
C) It's a product innovation charter
D) It's an inspirational statement that pulls employees together

3. You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

A) Run a volumentric study of the most profitable product prototype to forecast sales
B) Add fake sets of features to see if respondents identify the actual product features
C) Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
D) Color code the feature sets so that they are easily identified by the user

4. The purpose of the Development Stage is to design the product.

A) False
B) True

5. Which of the following is an item that separates the winners from the losers in new product development?

A) A senior management role in which they micro-manage the process
B) Reactive jumping to new product project execution without wasting time on pre-development homework
C) Frugal resource investment, at the expense of speed and quality of execution
D) A strong market orientation: market driven, customer focused

Solutions: