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IBM 00M-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Smarter Commerce Overview | - Business value and concepts of Smarter Commerce - IBM Smarter Commerce strategy overview |
| Topic 2: Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce |
| Topic 3: Sales Positioning and Value Proposition | - Mapping IBM solutions to customer needs - Identifying customer business challenges |
| Topic 4: Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors |
| Topic 5: Industry Use Cases and Scenarios | - Retail and e-commerce transformation scenarios - Omni-channel customer experience examples |
| Topic 6: IBM Smarter Commerce Solutions | - Marketing, sales, and supply chain integration - Commerce and customer engagement capabilities |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?
- A. Replenishment optimization.
- B. Network optimization.
- C. Merchandise allocation.
- D. Transportation optimization.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
Smarter Commerce will help to transform which phases of the commerce cycle?
- A. Order Capture, Order Cross-sell, Order Fulfillment, Order return
- B. Buy, Market, Sell, Service
- C. Marketing, Socializing, Prospecting, Closing
- D. Assortment Management, Stocking, Space Management, Inventory Allocation
Correct Answer: B 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
The web marketing continuous optimization platform can drive which of the following capabilities?
- A. Target through online advertisements based on interaction history.
- B. Automate customer recommendations based on LIVE profile.
- C. Optimize paid search advertising.
- D. All of the above.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?
- A. Central decisioning.
- B. Social platform.
- C. Data mining.
- D. Customer clustering.
Correct Answer: A 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?
- A. Mobile shopping studio.
- B. Commerce light.
- C. Mobile starter store.
- D. Mobile framework.
Correct Answer: C 🗳️
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