CIW 1D0-623 Actual Tests : CIW Social Media Specialist

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

• A. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
• B. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
• C. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
• D. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

• A. A social media audit.
• B. Analysis of current user demographic segmentation.
• C. A social media audit and a list of social media goals.
• D. Development of a persona.

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

• A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
• B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
• C. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
• D. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

Which of the following is a benefit of social media auditing?

• A. Prevent bad data from entering the campaign decision making process.
• B. Focus efforts on only the most important social media sites.
• C. Maintain a specific style and tone in future social media posts.
• D. Compare your social media presence to your competitors.

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).

A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance . This behavior is commonly referred to as;

• A. crowfunding
• B. crowdrising.
• C. crowshapping
• D. crowsouring

Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).