CIW 1D0-623 Test Engine Practice Test Questions, Exam Dumps
100% Free 1D0-623 Daily Practice Exam With 56 Questions
CIW 1D0-623 Exam Syllabus Topics:
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NEW QUESTION 27
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Conversion attribution
- B. Total revenue earned
- C. Cost per click
- D. Click-through rates
Answer: D
NEW QUESTION 28
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Cultivate a relationship with an online book club to share announcements and offer free books
- B. Offer low cost writing workshops scheduled as shareable events.
- C. Post videos of interviews with published authors bundled with "buy now" social commerce options.
- D. Auction signed copies of the books on retail shopping sites.
Answer: A
NEW QUESTION 29
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
- C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- D. Helps you identify the demographics of your current audience.
Answer: C
NEW QUESTION 30
A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?
- A. Microblogging sites, such as Twitter.
- B. Photo oriented sites, such as Instagram or Pinterest
- C. Professional networking sites, such as Linkedin
- D. Content sharing sites, such as Facebook or MySpace.
Answer: B
NEW QUESTION 31
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- B. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
- C. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
- D. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
Answer: A
NEW QUESTION 32
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Earned communication
- B. Posted communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 33
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Implementation and measurement
- B. Planning
- C. Development
- D. Preparation
Answer: B
NEW QUESTION 34
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Financial loss and corporate identify theft.
- B. Reputation damage and financial loss
- C. Reputation damage and cybercrime.
- D. Theft of intellectual property and cybercrime
Answer: D
NEW QUESTION 35
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Campaign
- B. Executive
- C. Community
- D. Platform
Answer: A
NEW QUESTION 36
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- B. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- C. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
- D. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
Answer: B
NEW QUESTION 37
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Set goals
- B. Identify the target audience
- C. Listen and analyze
- D. Define strategies
Answer: B
NEW QUESTION 38
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
- A. Structural equivalence
- B. Centrality
- C. Transivity
- D. Reciprocity
Answer: C
NEW QUESTION 39
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post the weekly coupon flyer as a PDF.
- B. Post recipes with coupons for the ingredients.
- C. Schedule promotionevents at various store locations.
- D. Post a link to their corporate Web site.
Answer: C
NEW QUESTION 40
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
- B. Define strategies, implement; monitor and adjust; listen and analyze
- C. Implement, monitor and adjust.
- D. Implement, monitor and adjust, listen and analyze.
Answer: A
NEW QUESTION 41
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?
- A. Identify the most common characteristicsof their followers and select the platform that best targets them.
- B. Select the best possible graphic designer to create eye-catching, compelling advertisements.
- C. Compare the advertising rates of multiple platforms and choose the least expensive one
- D. Consolidate the multiple platforms, by migrating users into one network.
Answer: B
NEW QUESTION 42
In order to be considered as part of a brand's primary audience, a persona must be:
- A. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
- B. a returning customer who shares the product with other users and who regularly interacts with your brand.
- C. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
- D. someone who is interested in the product, needs the product and is able to afford the product.
Answer: D
NEW QUESTION 43
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Paid advertising
- B. Banner advertising
- C. Organic advertising
- D. Viral advertising
Answer: C
NEW QUESTION 44
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. It improves brand recognition.
- B. So that followers from one platform will automatically become followers on another platform.
- C. It creates a social character that is engaging the community.
- D. So that others can manage the accounts when someone leaves.
Answer: A
NEW QUESTION 45
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Filling out all social media profiles completely.
- B. Share content from third parties that will engage users.
- C. Creating as many posts as possible, regardless of user engagement.
- D. Make sure all social media posts link back to your company's Web site.
Answer: A
NEW QUESTION 46
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Age of their customers, customer income and gender
- B. Gender, personality and geographic segment
- C. Marital status, customer income and brand loyalty
- D. Geography, favorite activities and customer income
Answer: A
NEW QUESTION 47
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Encourage the frequent posters to contribute more.
- B. Offer free yarn skeins to first time posters.
- C. Create instructional videos of previously posted projects.
- D. Cross post new projects from a quiters group.
Answer: B
NEW QUESTION 48
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?
- A. The owner of the site uses the contact information to sell them services from other companies he owns
- B. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
- C. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
- D. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
Answer: A
NEW QUESTION 49
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