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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
C) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D) Cognos was designed to take information from multiple applications and pull it together into a
single platform.

2. A professional report author in the IT department has difficulty scaling reports to meet the needs of various user types across the business.
Which feature of IBM Cognos BI would be most helpful to this author?

A) Modern SOA architecture.
B) Common business model across data sources.
C) Environment-neutral platform.
D) Flexible one-to-many prompted reports or ability to create ad-hoc reports.

3. What is a key question to ask an IT manager when selling IBM Cognos BI?

A) Do you currently rely on spreadsheets for reporting?
B) Can you describe how you analyze information to make decisions?
C) Do you have a difficult time meeting the needs around information requests?
D) How long do quarterly budgeting and forecasting processes take?

4. What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?

A) How do you identify outliers in your business?
B) How do you handle information requests from the business?
C) What happens when management is not able to get information they need quickly?
D) Do your users trust the data that they have access to?

5. What is the main purpose of ad hoc reports in IBM Cognos BI?

A) To deliver stakeholders a personalized experience based on a single report authored by IT.
B) To provide an easy and simple way to create a report and interact with it.
C) To provide a point in time picture of performance based on an operational database.
D) To provide a detailed view of the financial health across the business.

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