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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60-65 |
| Passing Score: | 67% |
| Available Languages: | English |
| Exam Price: | 200 USD |
| Exam Format: | Multiple-select, Scenario-based, Multiple-choice |
| Recommended Training: | Salesforce Trailhead Preparation Trailmix |
| Exam Registration: | Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
| Section | Weight | Objectives |
|---|---|---|
| Evaluation and Strategy | 17% | - Assess existing systems and integration points - Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap |
| Account Configuration | 20% | - Implement data management and compliance policies - Configure account settings, security, and governance - Manage business units, user roles, and permissions - Set up Salesforce Connector and data synchronization |
| Lead Management | 14% | - Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models |
| Reporting, Metrics and Analytics | 11% | - Interpret campaign performance and engagement metrics - Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History |
| Sales Emails and Alerts | 3% | - Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment |
| Automating Business Processes | 17% | - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic - Design and build automation rules, drip programs, and engagement programs |
| Personalizing the Prospect Experience | 8% | - Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels |
| Email Marketing | 10% | - Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries - Design compliant and effective email campaigns |
The Marketing-Cloud-Account-Engagement-Consultant exam (Salesforce Certified Marketing Cloud Account Engagement Consultant) is the official Salesforce exam that leads to the Salesforce Certified Marketing Cloud Account Engagement Consultant certification, a credential at the Professional level. Related certifications include Salesforce Certified Marketing Cloud Account Engagement Administrator. Actual4test provides 247 practice questions to help you prepare for it with confidence.
The Marketing-Cloud-Account-Engagement-Consultant exam contains 60-65 questions and gives you 105 minutes to finish them. Before exam day, divide the total time by the question count so you know the pace you need to keep, and flag difficult items instead of getting stuck on them. Running at least one full timed session in the Actual4test test engine is the best way to make that time pressure feel familiar.
You need 67% to pass, and the official registration fee is 200 USD. Keep in mind that a failed attempt means paying that fee in full again, so it pays to test yourself first. When your scores on the Actual4test timed practice tests stay consistently above the passing line, you are ready to book the exam.
Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification Requirements can change over time, so always double-check the latest eligibility rules before you register on the official Salesforce exam page.
You can book your exam through the official registration channels:
The exam is delivered in the following way: Online proctored or onsite at authorized testing centers.
Salesforce recommends the following training options for this exam:
Official courses build the foundation, and the 247 Marketing-Cloud-Account-Engagement-Consultant practice questions from Actual4test help you turn that knowledge into exam-day performance.
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The Marketing-Cloud-Account-Engagement-Consultant syllabus is organized into 8 exam domains. Among the first three are Sales Emails and Alerts (3%), Automating Business Processes (17%), Reporting, Metrics and Analytics (11%). For the complete breakdown of topics and subtopics, see the Exam Topics section above.
Question 1
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
A. Set up a form handler
B. Use another third-party form
C. Maintain the current form
D. Replace with a Marketing Cloud Account Engagement form
Question 2
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Use the list to send a permission pass email and remove all hard bounces.
C. Edit the completion action on the form to only add to the list if the email address is valid.
D. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
Question 3
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn ' t understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
A. First-party tracking does not use cookies, while third-party tracking does.
B. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
C. First-party tracking is domain-based while third-party tracking is campaign-based.
D. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
Question 4
Select three available Marketing Cloud Account Engagement Editions
A. Marketing Cloud Account Engagement Professional
B. Marketing Cloud Account Engagement Ultimate
C. Marketing Cloud Account Engagement Standard
D. Marketing Cloud Account Engagement Advanced
E. Marketing Cloud Account Engagement Growth
F. Marketing Cloud Account Engagement Plus
Question 5
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
A. Apply a < blockquote > tag to the unsubscribe link so scanners ignore it.
B. Immediately send prospects the resubscribe email template.
C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
D. Move the unsubscribe link to the header of the email instead of the footer.
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: D,E,F | Question 5 Answer: D |
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