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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Industry Trends and Customer Needs | 20% | - Imaging and printing market trends - Identifying customer segments and requirements - Customer business challenges and pain points |
| Topic 2: Solutions and Services | 25% | - Software tools and management utilities - HP managed print services (MPS) - Value-added services and support offerings |
| Topic 3: HP Imaging and Printing Technologies & Products | 30% | - HP hardware and MFP solutions overview - HP laser and inkjet printing technologies - HP supplies portfolio and cartridge technology |
| Topic 4: Sales Process and Techniques | 25% | - Consultative sales methodology - Upselling and cross-selling strategies - Handling objections and competitive positioning |
1. What are common purposes of a business related document? (Select two.)
A) enables green initiatives
B) simplifies employee workflows
C) enables processes
D) generates new business
E) generates revenue
2. What is NOT addressed in the HP Value Proposition?
A) reliability
B) simplicity
C) real world performance
D) assessment
3. What should a business do before deciding to print in-house?
A) Use the HP Print Cost Calculator to determine if printing a job in-house is cost-effective
B) Hire a local print shop employee on a contract basis to help develop in-house material
C) Determine if they can get a bulk discount on glossy paper
D) Find a contractor to create the design
4. What is the first thing you need to know when selling or leasing HP MFPs?
A) the delivery date
B) the location of the MFP within the facility
C) the names of the people who will have access to it
D) the monthly page volume expected to be printed on the HP MFP
5. What is the advantage of HP Care Packs?
A) They can be purchased for third-party products.
B) They are easy to buy, easy to use, and flexible.
C) They include free upgrades to HP devices.
D) They are included in the standard product warranty,
Solutions:
| Question # 1 Answer: D,E | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B |
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